Sunday September 20, 2020

Guinness trial to be extended

Diageo has announced that its Guinness mid-strength product trial in Limerick will be extended until after Christmas.

14th October, 2006

Diageo has announced that its Guinness mid-strength product trial in Limerick will be extended until after Christmas.

Guinness marketing manager Paul Norris said the six-month trial had, so far, yielded some very positive results for what was a new category. ‘‘Over the last six months, we have learned that there are certain occasions where Guinness Mid-Strength is the perfect choice,” said Norris. ‘‘The next phase of the campaign will communicate these occasions, as well as...

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