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Guinness seeks to build relationships with new app

Diageo is hoping to capitalise on the growing consumer enthusiasm for smartphones with its latest marketing drive: an app that offers rewards to Guinness drinkers and helps connect them with other fan

27th October, 2013
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Diageo is hoping to capitalise on the growing consumer enthusiasm for smartphones with its latest marketing drive: an app that offers rewards to Guinness drinkers and helps connect them with other fans of the brand.

An initial download earns you a free pint at one of 6,800 designated pubs on the island of Ireland; ongoing use involves checking in whenever you visit one of the pubs, securing users the chance of winning prizes, and extra...

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