Guinness seeks to build relationships with new app
Diageo is hoping to capitalise on the growing consumer enthusiasm for smartphones with its latest marketing drive: an app that offers rewards to Guinness drinkers and helps connect them with other fan
Diageo is hoping to capitalise on the growing consumer enthusiasm for smartphones with its latest marketing drive: an app that offers rewards to Guinness drinkers and helps connect them with other fans of the brand.
An initial download earns you a free pint at one of 6,800 designated pubs on the island of Ireland; ongoing use involves checking in whenever you visit one of the pubs, securing users the chance of winning prizes, and extra...
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