Friday September 18, 2020

Guinness rising

Michael Ioakimides, managing director of Diageo Ireland, reports that the world’s most famous stout has returned to growth in the past four months.

1st September, 2007

Michael Ioakimides, managing director of Diageo Ireland, reports that the world’s most famous stout has returned to growth in the past four months.

A pint of plain was once the first choice of drinkers in Irish pubs, but Guinness has faced considerable challenges over the past five years.

A shift towards drinking at home, coupled with the changing tastes of a new generation sent Guinness sales into freefall.

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