Michael Ioakimides, managing director of Diageo Ireland, reports that the world’s most famous stout has returned to growth in the past four months.
A pint of plain was once the first choice of drinkers in Irish pubs, but Guinness has faced considerable challenges over the past five years.
A shift towards drinking at home, coupled with the changing tastes of a new generation sent Guinness sales into freefall.
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