Wednesday January 22, 2020

Guinness advertising drive sending out wrong signals

Guinness found itself caught offside last month when it discovered that the promotional signs for its Six Nations marketing campaign called on rugby fans to ‘‘drive’’ with a pint of the black stuff.

18th March, 2006

Guinness found itself caught offside last month when it discovered that the promotional signs for its Six Nations marketing campaign called on rugby fans to ‘‘drive’’ with a pint of the black stuff.

The signs, which included the rugby commands ‘‘drive’’ and ‘‘heave’’, appeared over the ‘‘push’’ and ‘‘pull’’ signs on toilet and inside doors in Dublin pubs. The signs were linked to the one-word commands, such as ‘‘push’’ and ‘‘jump’’...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 3 weeks ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 4 years ago