Groupon to reduce marketing spend

Online-coupon site, Groupon plans to “significantly” reduce online marketing spending over time as such investments yield insufficient returns, it says.

10th October, 2011
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Online-coupon site, Groupon plans to “significantly” reduce online marketing spending over time as such investments yield insufficient returns, reports Bloomberg. The company has filed for an initial public offering.

Marketing spending may become less attractive because of “changes in subscriber economics, achievement of subscriber saturation levels in various markets or a determination that subscriber growth objectives can be satisfied though alternative means,” the Chicago-based company said in a regulatory filing today.

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