There has been a noticeable backlash against the ‘group deals’ concept, which has transformed online market ing in the past 12 months.
Group deals, which come to the market via e-mail and Google search, take effect only when a sufficiently large number of customers opt for them, thus ensuring a big rush of new business for the supplier.
A year ago only consumer nerds routinely availed of online group discounts. Now those involved estimate...
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