Saturday February 22, 2020

Group deal or no deal?

Experience shows that businesses should be careful about doing group discount deals. Catherine O’Mahony looks at the case for and against

25th June, 2011

There has been a noticeable backlash against the ‘group deals’ concept, which has transformed online market ing in the past 12 months.

Group deals, which come to the market via e-mail and Google search, take effect only when a sufficiently large number of customers opt for them, thus ensuring a big rush of new business for the supplier.

A year ago only consumer nerds routinely availed of online group discounts. Now those involved estimate...

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