Friday October 23, 2020

Grooming business raises a few eyebrows

When Elaine McParland opened her lash and brow salon Up To My Eyes in 2009, little did she know just how true to name her business would be.

15th June, 2013
Elaine McParland (left), founder of Embrowdery, with a client.


**What it does:** semi-permanent brows

**Why it works:** "I realised there was a big gap in the market for semi-permanent brow grooming - the idea of tattoos are scary for lots of people. The Embrowdery process is done over three appointments, the first of which fades out initially, so the fear is taken away for customers." - **Elaine McParland**, founder

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