Grocery's economy drive
There was almost talk of putting a preservation order on the Superquinn sausage last week as SuperValu moved to rebrand its acquisition, writes Cliff Taylor.
Few markets change so frequently or dramatically as the Irish grocery trade. And another big move was announced last week, when Musgraves said it would rebrand the Superquinn stores which it bought in 2011 under its SuperValu brand.
Amid much talk of the famous Superquinn sausage, it is clear that SuperValu has made a cold calculation that consolidation is the best way forward in what is a difficult and challenging market. Like all markets, grocery has...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month, €19.99 Monthly thereafter
*New subscribers only
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Unlimited Access for 2 Years
Get a Business Account for you and your team