Grocery's economy drive

There was almost talk of putting a preservation order on the Superquinn sausage last week as SuperValu moved to rebrand its acquisition, writes Cliff Taylor.

10th August, 2013
Chris Martin, chief executive of Musgrave Group, is taking a gamble by consigning the Superquinn brand to history. Photo: Gabrielle Morehead

Few markets change so frequently or dramatically as the Irish grocery trade. And another big move was announced last week, when Musgraves said it would rebrand the Superquinn stores which it bought in 2011 under its SuperValu brand.

Amid much talk of the famous Superquinn sausage, it is clear that SuperValu has made a cold calculation that consolidation is the best way forward in what is a difficult and challenging market. Like all markets, grocery has...

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