Grocery's economy drive
There was almost talk of putting a preservation order on the Superquinn sausage last week as SuperValu moved to rebrand its acquisition, writes Cliff Taylor.
Few markets change so frequently or dramatically as the Irish grocery trade. And another big move was announced last week, when Musgraves said it would rebrand the Superquinn stores which it bought in 2011 under its SuperValu brand.
Amid much talk of the famous Superquinn sausage, it is clear that SuperValu has made a cold calculation that consolidation is the best way forward in what is a difficult and challenging market. Like all markets, grocery has...
Subscribe from just €1 for the first month!
With any subscription you will have access to
Unlimited multi-device access to our iPad, iPhone and Android Apps
Unlimited access to our eReader library
Exclusive daily insight and opinion seven days a week
Create alerts to never miss a subject that matters to you
Get access to exclusive offers for subscribers on gifts and experiences
Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine