Grocery's economy drive

There was almost talk of putting a preservation order on the Superquinn sausage last week as SuperValu moved to rebrand its acquisition, writes Cliff Taylor.

10th August, 2013
Chris Martin, chief executive of Musgrave Group, is taking a gamble by consigning the Superquinn brand to history. Photo: Gabrielle Morehead

Few markets change so frequently or dramatically as the Irish grocery trade. And another big move was announced last week, when Musgraves said it would rebrand the Superquinn stores which it bought in 2011 under its SuperValu brand.

Amid much talk of the famous Superquinn sausage, it is clear that SuperValu has made a cold calculation that consolidation is the best way forward in what is a difficult and challenging market. Like all markets, grocery has...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month, €19.99 Monthly thereafter

Get basic

*New subscribers only

You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago