Grade in mood to boost ITV’s fortunes

‘‘Uncertainty and creative confidence do not go together. It’s a matter of getting ITV back to what it has been: the most loved, the most relevant, the most creative broadcaster.”

2nd December, 2006

‘‘Uncertainty and creative confidence do not go together. It’s a matter of getting ITV back to what it has been: the most loved, the most relevant, the most creative broadcaster.”

This was the uplifting message from Michael Grade as he arrived at ITV last week as incoming executive chairman, and it was met with a standing ovation.

Now the broadcasting community and the advertising world will be looking to this...

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