Google unveils new advertising tool for marketers on YouTube

Google’s YouTube wants to alleviate any concerns by advertisers that their promotions are reaching the right people.

1st May, 2014
The new feature is called 'Google Preferred'

Google’s YouTube wants to alleviate any concerns by advertisers that their promotions are reaching the right people.

The world’s largest search provider unveiled a new service that guarantees audiences on the video-sharing feature at its Brandcast event in New York yesterday.

The new offering, called Google Preferred, packages the top 5 per cent of content on YouTube for 14 different areas. Initial partners include Johnson & Johnson and Heineken NV, along...

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