Google’s YouTube wants to alleviate any concerns by advertisers that their promotions are reaching the right people.
The world’s largest search provider unveiled a new service that guarantees audiences on the video-sharing feature at its Brandcast event in New York yesterday.
The new offering, called Google Preferred, packages the top 5 per cent of content on YouTube for 14 different areas. Initial partners include Johnson & Johnson and Heineken NV, along...
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