It’s not too surprising to find Google was named the most influential brand on the planet in the annual survey by online branding magazine brandchannel.com.
The maker of the successful iPod digital music player, Apple coming in second, was also predictable.
Less so was the internet phone company Skype which came in ahead of Starbucks and Ikea. It seems the phrase ‘‘Skype me’’ is now entering normal parlance.
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