Google outspends top five rivals combined in move beyond web ads

Google, drawing from its $56.5 billion cash pool, is spending more money than five of its biggest US competitors combined to buy into new markets as growth in Web advertising slows.

15th January, 2014
Google: “They’re looking at what’s next.”

Google, drawing from its $56.5 billion cash pool, is spending more money than five of its biggest US competitors combined to buy into new markets as growth in Web advertising slows.

Including this week’s announced deal to buy Nest Labs for $3.2 billion in cash, Google has spent more than $17 billion in the past two years to purchase hardware, software and advertising-technology companies, according to data compiled by Bloomberg.

Apple, Microsoft, Facebook, Amazon.com and Yahoo...

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