Glanbia to focus on Avonmore Milk brand

Glanbia has begun another burst of marketing for its flagship Avonmore brand, after securing 15 per cent growth in sales of Avonmore Super Milk last year.

7th March, 2009

Glanbia has begun another burst of marketing for its flagship Avonmore brand, after securing 15 per cent growth in sales of Avonmore Super Milk last year.

‘‘Consumers really responded to our marketing programmes last year, with 60,000 additional Irish households converting to Avonmore Super Milk,” said Robert Jordan, marketing manager of Glanbia Beverages.

He said the new heavyweight campaign was designed to further cement this growth rate.

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