Wednesday August 5, 2020

GIVe in to George

A new fashion label in the middle of the worst retail downturn in living memory? There’s no stopping George Davies

Gillian Nelis

Managing Editor

@gnelis
3rd October, 2009

At the age of 67, most business people are happily settling into retirement, and dividing their time between the golf course and the garden. But George Davies isn’t most business people.

The man who founded some of the best known fashion brands on the high street, including Next, George at Asda and Per Una, is instead preparing for his next challenge - launching a brand new womens wear and accessories label called GIVe, which...

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