Getting the word out there

Google AdWords, the online advertising programme run by the search engine provider, has played a vital role in enabling Irish cosmetics company Voya to get off the ground, according to co-founder Mark Walton.

Walton established the Sligo firm with his wife Ciara in 2007 to sell organic skincare products made from seaweed. Its use of Google AdWords had, he said, enabled it to gain traction in international markets.

The idea for the business ...