Getting the brand into the classroom the right way
Marketing brands to schools must be done in a relevant and sensitive way, and Real Nation is helping companies to do just that, writes Siobhán Brett.
For brands, businesses and government departments to reach young people and schools, advertising can be ineffective and even the hallowed digital space isn't fit for purpose. There is a growing bias for projects, events and programmes that can be brought into the classroom.
Fourteen years in business, Dublin-based Real Nation carries out work of this nature for an array of clients. Among them are AIB, Hewlett-Packard, Microsoft, Irish Aid, the National Dairy Council, the Department...
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