Getting the brand into the classroom the right way

Marketing brands to schools must be done in a relevant and sensitive way, and Real Nation is helping companies to do just that, writes Siobhán Brett.

14th September, 2013
Aidine O'Reilly, Real Nation managing director: 'We have to stay ahead of the ethics curve.' Photo: Feargal Ward

For brands, businesses and government departments to reach young people and schools, advertising can be ineffective and even the hallowed digital space isn't fit for purpose. There is a growing bias for projects, events and programmes that can be brought into the classroom.

Fourteen years in business, Dublin-based Real Nation carries out work of this nature for an array of clients. Among them are AIB, Hewlett-Packard, Microsoft, Irish Aid, the National Dairy Council, the Department...

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