Getting back to basics

Armed with a new range of customer-friendly offers, Permanent TSB is changing tack after a year of hard decisions, writes Emma Kennedy, Personal Finance Correspondent.

4th May, 2013
Jeremy Masding, chief executive, Permanent TSB: 'The foundations have been laid to build a profitable bank.' Photo: Fennells

Setting your own course is a brave move in choppy seas - but for Permanent TSB turning against the tide is part of a broader strategy to win back consumers.

The bank is striving to be seen as a real option for banking customers, and has recently come out with a range of customer-friendly offers. Last week, it introduced a new pricing model for mortgages, meaning lower rates for some new customers.

Since last Wednesday,...

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