Getting a Taste for branding

A new 'craftisan' food brand has announced details of its first national multimedia marketing campaign, which it hopes will give it a boost and support jobs in its locality.

26th May, 2012
Michael Horgan of Horgan's Delicatessen Supplies. Photo: Donagh Glavin

A new 'craftisan' food brand has announced details of its first national multimedia marketing campaign, which it hopes will give it a boost and support jobs in its locality.

The campaign, by A Taste of Ballyhoura Country, will focus on the role of local producers in promoting food excellence and providing employment in the Ballyhoura region, which is between north Cork and east Limerick.

The pilot brand is made up of seven food and drink...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago