Get some wind in your sales

The Selr8r programme aims to help start-ups secure those vital sales without which companies simply won't survive, writes Elaine O'Regan.

20th April, 2013
Selr8r mentors: Sean O'Sullivan, head of SOSVentures, Bill Liao, co-founder of Xing and Coder Dojo and chief executive of Finaxis AG and Jim McCoy, founder of Intercall.

You can't expect to succeed in business without a positive outlook from day one, but nor is 'over-optimism' - a mistake common to many start-ups - a good idea. So says Alan Clayton, business coach with investment firm SOSventures and mentor with Selr8r, a sales accelerator programme for Irish start-ups.

Better to bide your time, get your patter down and learn to build strong relationships with your customers, advises Clayton, who has already worked...

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