Get online and on target
It is crucial that your firm has an effective online presence, and it is not that difficult to get it sorted, writes Elaine O'Regan.
Suffering from a severe dose of 'web fear'? Don't worry, you're not alone. While the need for new businesses to have a strong online strategy has never been greater, working out where to start can be a daunting task.
Start-ups that fail to get to grips with the internet as a marketing tool are missing out on valuable sales, according to the Michael White, director of technology marketing firm DohertyWhite.
The web is ...
