Garnier takes care of business with Keane ad

Garnier’s move to include a local personality in its Irish advertising had paid off in sales.

17th April, 2010

Garnier’s move to include a local personality in its Irish advertising had paid off in sales.

The company is reporting a 32 per cent lift in sales of its Nutrisse hair dye after running a ‘Shade of the Nation’ advertising campaign fronted by Lorraine Keane.

The market share of Garnier Nutrisse rose from 6.3 per cent in 2008 to 8.9 per cent in 2009.The brand leapt from its number six position in...

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