You know a technology is truly bedded down when it is re-purposed for an entirely new use. So it is with gamification, an emerging practice whereby the norms and processes familiar to generations of gamers are finding their way into the non-gaming world.
Irish start-up Gordon Games is, for example, applying the gamification model to the workplace, where founder Fiachra Ó Comhraí believes there is significant scope to develop new ways to motivate and manage...
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