Game theory for retail

Entrepreneur Dylan Collins, who has already had two hugely successful gaming ventures, is now turning his attention to online electronics retailing, writes Dick O’Brien

9th October, 2010

Gaming entrepreneur Dylan Collins has turned his attention to the online retail market, with a new site which he believes could be a big money spinner.

Collins is the chairman of, which went live earlier this week and will be formally launched later this month.

The concept behind the business is quite simple. It sells only one, low-cost consumer electronics item every day, provided a minimum number of people agree to buy.

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