Game on: building an industry
With the proliferation of smartphones and tablets, and the rise of the casual gamer, Irish games developers are keen for a slice of the action, writes Philip Connolly.
Who plays video games? A decade ago, the target market for game studios was straightforward - mostly male teenagers and a handful of hardcore adults. Now, it's no longer so simple.
The proliferation of smartphones, tablets and social media platforms has transformed the games industry. Casual gamers, essentially most people with a smartphone, have become lucrative commercial targets, with games such as Angry Birds downloaded and played at phenomenal rates.
For a growing number of...
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