Game on: building an industry

With the proliferation of smartphones and tablets, and the rise of the casual gamer, Irish games developers are keen for a slice of the action, writes Philip Connolly.

7th September, 2013
Fergus Duggan, co-founder and art director of Digit. Photo: Feargal Ward

Who plays video games? A decade ago, the target market for game studios was straightforward - mostly male teenagers and a handful of hardcore adults. Now, it's no longer so simple.

The proliferation of smartphones, tablets and social media platforms has transformed the games industry. Casual gamers, essentially most people with a smartphone, have become lucrative commercial targets, with games such as Angry Birds downloaded and played at phenomenal rates.

For a growing number of...

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