Galway exercise start-up is fit for purpose

Demand for its personal fitness service has seen Galway start-up Purefit expand, moving to larger premises to accommodate its growing customer base 18 months after launching.

22nd June, 2013
Fiona Fleming, co-founder, Purefit. Photo: Jonathan Curran

**What it does:** fitness training

**Why it works:** "Our mission statement was that it had to be about the clients, it couldn't be about setting up a flashy place with loads of equipment and getting as many people as possible in the door. We just wanted it to be about people and people getting results." - *Fiona Fleming, co-founder*

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