Gala first sponsor of camogie championship

Gala has just signed up as the first commercial sponsor of the All-Ireland Senior Camogie Championship, which will culminate with a final in Croke Park this September.

20th May, 2006

Gala has just signed up as the first commercial sponsor of the All-Ireland Senior Camogie Championship, which will culminate with a final in Croke Park this September.

It’s hoping the deal will increase its brand recognition among customers and retailers.

‘‘We think we could be onto something big,” said Tom Keogh, chief executive of the Gala network of grocery stores.

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