GAA adopts new sponsor guidelines

The GAA is adopting strict new rules on player endorsement deals to stop a repeat of last month's controversy when two Cork hurlers advertised a Mexican beer on their boots during an All Ireland quarter final.

Ian Kehoe - avatar

Ian Kehoe

6th August, 2005

The guidelines, which set out definitive rules regarding personal gear, are contained in a new report, prepared by the GAA's marketing subcommittee.The report, which was completed earlier this year, has been submitted to the management committee of the GAA for approval.

If it is accepted, GAA players wi ll have to follow rules governing all aspects of personal sponsorship deals. The report prohibits players from profiting by advertising a product or company in any...

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