GAA adopts new sponsor guidelines

The GAA is adopting strict new rules on player endorsement deals to stop a repeat of last month's controversy when two Cork hurlers advertised a Mexican beer on their boots during an All Ireland quarter final.

Ian Kehoe - avatar

Ian Kehoe

6th August, 2005

The guidelines, which set out definitive rules regarding personal gear, are contained in a new report, prepared by the GAA's marketing subcommittee.The report, which was completed earlier this year, has been submitted to the management committee of the GAA for approval.

If it is accepted, GAA players wi ll have to follow rules governing all aspects of personal sponsorship deals. The report prohibits players from profiting by advertising a product or company in any...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago