Future uncertain for Magners after dry British spell

British drinkers lost their taste for Magners last summer and have not returned to cider during the autumn and winter months.

19th January, 2008

British drinkers lost their taste for Magners last summer and have not returned to cider during the autumn and winter months.

Many are now wondering if the initially positive response among London drinkers to Magners was a brief fling, rather than a love affair.

In the company’s first ever third quarter update last week, C&C said that the cider business was down 18 per cent in the three months to the end of November. There...

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