Further squeeze expected on marketing budgets

Marketing budgets will be even tighter this year than in 2010, according to a new survey of marketers.

Catherine O’Mahony

8th January, 2011

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Marketing budgets will be even tighter this year than in 2010, according to a new survey of marketers.

However, a fifth of Ireland’s top marketers and companies are planning to focus on product innovation in 2011, marking a modest shift from the past two years, when innovation was largely off the agenda altogether.

The survey also found that 23per cent planned to diversify into new markets with new products during the next 12 months.

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