Sunday May 31, 2020

Fruit drinks health craze is squeezing out a cash bonanza

The consumption of raw juice in Ireland is moving from craze to industry; not since the skinny cappuccino has a drink prompted such a gold rush, writes Siobhán Brett.

31st August, 2014
Kevin Mulvany, an MBA graduate, left Merrill Lynch last year and opened Staple Foods in Temple Bar. Picture: Feargal Ward

Around the country, people are paying €6 and upward for small bottles of pulverised greens - kale, spinach, celery, courgette and cucumber - sometimes with a suspicion of ginger or lime, or a couple of apples, a beetroot, or a lashing of wheatgrass.

These juices sell in individual bottles, but more commonly in costly packages for the purpose of a “juice cleanse” of one, three or even five days’ duration. The popularity of “juicing” has...

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