From Dragon’s Den to Yo! empire

When not gracing the public speaking circuit, Simon Woodroffe is planning ways to expand his Yo! chains of goods and services.

Susan Mitchell

Deputy Editor and Health Editor @susmitchellsbp
6th October, 2007

When not gracing the public speaking circuit, Simon Woodroffe is planning ways to expand his Yo! chains of goods and services.

Simon Woodroffe, entrepreneur extraordinaire and founder of the global restaurant phenomenon Yo! Sushi, celebrates his tenth anniversary in business this week.

Woodroffe has thrown himself into the role of ‘celebrity entrepreneur’. He makes regular appearances at conferences and on TV, and lives on a glamorous Chelsea houseboat.

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