Fresh look at Avonmore's champagne campaign

When Avonmore Fresh Milk launched in the early 1980s, it marketed itself as the 'champagne of milk'. Thirty years on, the brand is returning to its origins with a new campaign.

31st March, 2012
Fresh look at Avonmore's champagne campaign
The new Avonmore campaign.

When Avonmore Fresh Milk launched in the early 1980s, it marketed itself as the 'champagne of milk'.

Thirty years on, the brand is returning to its origins with a campaign that revolves around quality and premium position in the market, according to Robert Jordan, head of beverage marketing with Glanbia Foods.

"This is the first campaign for our original Fresh Milk brand in 15 years," Jordan said. "The focus in the intervening period has been...

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