An entry into the India Pale Ale (IPA) market is spearheading a multi-faceted marketing campaign for Franciscan Well brewery next month.
The Cork brewery, which was purchased by Molson Coors in December 2012, will launch Chieftain IPA in April. In addition to launching the new ale, Franciscan Well is opening tours of its facility in Cork and running beer and cheese nights in Dublin and Cork.
Shane Long, general manager of Franciscan Well, told The Sunday...
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