Franchising: A chain for now and the future

The DocMorris Pharmacy brand, which has made a huge impression since opening its first store in Ireland in 2009, now directly operates 71 pharmacies across 15 counties.

24th March, 2013
The DocMorris chain opened its first Irish branch in May 2009.

The DocMorris Pharmacy brand has made a huge impression since opening its first store in Ireland in 2009. It now directly operates 71 pharmacies across 15 counties.

Bill Boucher, head of franchising for DocMorris, explained the background to the brand. "The company is owned by Celesio, which is one of the leading international service providers within the pharmaceutical and healthcare markets," he said.

The DocMorris brand had its genesis as a mail order pharmacy, starting in Germany in...

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