Franchising 2012: The power of public relations
Franchise activities that attract media attention can create significant payoffs for owners.
Effective public relations campaigns can help franchisors to expand their networks and support their franchisees, and the recent proliferation of sophisticated social media offers a cost-effective way for franchise operators to tell their stories.
"We are witnessing the biggest shift in marketing strategy for a generation, forced on the industry by the ever-growing influence of social networks and digital media, coupled with a massive overload of general advertising noise," said Helen O'Dwyer of PR One...
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