Saturday September 26, 2020

Franchising 2012: The power of public relations

Franchise activities that attract media attention can create significant payoffs for owners.

21st April, 2012
2
Helen O'Dwyer of PR1: 'We're witnessing the biggest shift in marketing strategy for a generation.' Photo: Brian McEvoy

Effective public relations campaigns can help franchisors to expand their networks and support their franchisees, and the recent proliferation of sophisticated social media offers a cost-effective way for franchise operators to tell their stories.

"We are witnessing the biggest shift in marketing strategy for a generation, forced on the industry by the ever-growing influence of social networks and digital media, coupled with a massive overload of general advertising noise," said Helen O'Dwyer of PR One...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 8 months ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 4 years ago