Franchising 2012: The power of public relations

Franchise activities that attract media attention can create significant payoffs for owners.

21st April, 2012
Franchising 2012: The power of public relations
Helen O'Dwyer of PR1: 'We're witnessing the biggest shift in marketing strategy for a generation.' Photo: Brian McEvoy

Effective public relations campaigns can help franchisors to expand their networks and support their franchisees, and the recent proliferation of sophisticated social media offers a cost-effective way for franchise operators to tell their stories.

"We are witnessing the biggest shift in marketing strategy for a generation, forced on the industry by the ever-growing influence of social networks and digital media, coupled with a massive overload of general advertising noise," said Helen O'Dwyer of PR One...

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