Franchising 2012: A driver of success for its franchisees

The Irish School of Motoring (ISM) has established a strong brand over the past 50 years as Ireland's original and largest nationwide driving school.

21st April, 2012
John Walsh, managing director, ISM, with Karl Walsh and Pat Walsh, directors.

The Irish School of Motoring (ISM) has established a strong brand over the past 50 years as Ireland's original and largest nationwide driving school.

"ISM is a household name spanning over five decades, and our strong reputation is flourishing in the recession. Our business has doubled in size over the last two years," said Karl Walsh, director of the ISM.

"We are currently operating over 150 franchises throughout Ireland and, with the recent announcement of compulsory...

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