Franchise aims to create nation of fit kids

When Eileen Denham decided to send her daughter Hannah to playschool, she couldn’t find one that had small classes and the physical exercise that Hannah enjoyed.

22nd April, 2006

When Eileen Denham decided to send her daughter Hannah to playschool, she couldn’t find one that had small classes and the physical exercise that Hannah enjoyed.

The Ballinteer marketing and public relations consultant thought she might have identified a gap in the market, so she went to the US to examine American business models.

‘‘I couldn’t find anything that translated into a European market, so I set up a number of focus groups...

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