The Road Safety Authority has shortlisted bids from four advertising agencies for its high-profile advertising account, which has been held since 1996 by Belfast-based Lyle Bailie International, formerly McCann Erickson.
David Lyle, managing director of Lyle Bailie, confirmed that his agency was on the shortlist and said pitches were due shortly. Lyle Bailie has just received the latest in a series of effectiveness awards for its work with the Road Safety Authority and its Northern Ireland...
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