One of the great tired cliches of bar-room bores is that being successful in politics is all about style. It’s how you look and talk that matters, and not what you believe and how competent you are.
A world view that tries to fit into one theory a spectrum of ‘look and talk’ which goes from Liz O’Donnell to Jackie Healy-Rae is open to at least being challenged. But there’s no doubt that...
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