For Trinity College Dublin, what's in a name?

TCD is set to spend €100,000 on putting the word university' into its name, but is this really necessary? Julien Mercille reports.

13th April, 2014

Trinity College Dublin, Ireland's oldest university, is rebranding itself. Under its identity initiative, TCD's name will be changed to Trinity College, the University of Dublin, and its logo will be modified to give it a more modern look. It's debatable whether the proposed changes are necessary. The price tag of €100,000, however, could have been allocated to teaching and research instead.

TCD is more than 400 years old, but recently it was suddenly felt that...

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