Thursday July 9, 2020

For new Mail, every day’s a Sunday

It’s Ireland On Sunday, but every day: the view of media buyers on the Irish edition of The Daily Mail, which was launched in a blaze of publicity last week.

11th February, 2006

It’s Ireland On Sunday, but every day: the view of media buyers on the Irish edition of The Daily Mail, which was launched in a blaze of publicity last week. But buyers warned that the paper would struggle to achieve its sales target of 40,000 unless its Irish content increased.

The Daily Mail set out its stall last week, with a TV advertising campaign aimed very explicitly at a female readership and its first...

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