It’s Ireland On Sunday, but every day: the view of media buyers on the Irish edition of The Daily Mail, which was launched in a blaze of publicity last week. But buyers warned that the paper would struggle to achieve its sales target of 40,000 unless its Irish content increased.
The Daily Mail set out its stall last week, with a TV advertising campaign aimed very explicitly at a female readership and its first...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Get a Business Account for you and your team