For China's middle-classes, there's no middle

Market researcher Shaun Rein* says China's middle classes don't want western brands pitched at the middle market: they want luxury and status, or cheap and cheerful

17th April, 2012
For China's middle-classes, there's no middle
A Versace outlet in China

Market research expert Shaun Rein* says China's middle classes don't want western brands pitched at the middle market: they aspire for premium or scrimp on discount.

In China, a trip to Starbucks isn’t just about grabbing a tall latte in a cardboard cup. Most American products are priced higher in China than in the US, which gives the Seattle company’s shops a patina of luxury and self-indulgence that they don’t have back home....

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