Monday May 25, 2020

Focusing on better service

Customer relationship management (CRM) is particularly appropriate to the service industry and other sectors, such as the public service.

3rd July, 2010

Customer relationship management (CRM) is particularly appropriate to the service industry and other sectors, such as the public service.

“The traditional driver was simple sales volume, but the CRM landscape is changing,” said Lorcan Malone, general manager for Sage CRM in Ireland.

“We are seeing a high proportion of customers investing in our CRM solutions principally for the workflow engine.”

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