Focus on product and profit will follow

Learn from others' mistakes to avoid product strategies that don't work for small businesses, writes entrepreneur Daniel Priestley.

3rd March, 2013
A restaurant is a 'J-curve business' -- it is too capital-dependent. Photo: Getty

Abusiness isn't about desks, computers, business cards, staff, accounting software or websites. You are in business to develop and commercialise IP. That's it.

How that happens takes many forms, but, at the guts of it, you're creating or sourcing products and then making money from them. The ideas in this section are powerful. I've used these ideas to create five start-ups - each went from $0 to $1 million in sales in under a year....

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