Flower power sprouts again Bloom in the Park a big earner
Bord Bia’s Bloom in the Park costs about €3 million to run but directly stimulates a whopping €96 million spend nationwide on all things horticultural.
Bord Bia’s Bloom in the Park, the country’s largest gardening, food and family event, costs about €3 million to run but directly stimulates a whopping €96 million spend nationwide on all things horticultural.
That’s according to a survey conducted by market research specialist Behaviour & Attitudes following Bloom 2013.
Visitors spend approximately €5.5 million at the show itself, about a third of which is spent on plants and the remainder...
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