Fleishman PR’s 'Points' plan to help creativity

As international PR agency Fleishman Hillard moves further into the consultancy sphere, its Dublin executives are adopting centrally devised tools to promote their own and their clients’ capacities to innovate.

As international PR agency Fleishman Hillard moves further into the consultancy sphere, its Dublin executives are adopting centrally devised tools to promote their own and their clients’ capacities to innovate.

Kathie Thomas, who heads up the US-based Fleishman-Hillard Innovation Practice Group, was in Dublin recently to train the team to use the new programme and to present it to Irish clients. The concept is to help clients come up with creative ideas and ...