Waterford-based Flahavan’s is targeting sales of up to €160,000 in the South Korea this year as part of a bid to introduce porridge to the market.
The company is targeting oatmeal as a rice substitute and have thought up some innovative recipes to help familiarise Koreans with oatmeal, it said during a visit linked to St Patrick’s Day by Minister for Children France Fitzgerald.
Fitzgerald was marking the recent launch of...
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