Fitness industry in good shape despite tough times

Increased awareness of healthy living and better value in gyms is driving the sector's growth, writes Nicola Cooke.

26th January, 2014
Ben Dunne believes that value has driven the revolution in the Irish health and fitness industry. Picture: Maxwell

Ireland's fitness industry looks to be in reasonably healthy shape in 2014, as new business models emerge, and others are expanding their operations.

In our sample survey of fitness businesses around the country, all had plans for expansion this year or over the next 18 months. The public's increased appetite for participation in exercise, and an improved awareness of better dietary habits, appears to be fuelling this.

The evaporation of the Celtic Tiger and a renewed focus...

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