Fitness business working out

Husband-and-wife William and Milena Byrne set up Platinum Pilates in Stillorgan, Co, Dublin, late last year.

29th January, 2012
Fitness business working out
William and Milena Byrne of Platinum Pilates: 'Our growth patterns were very consistent'. Photo: Maura Hickey

Platinum Pilates

**What it does:** reformer pilates classes

**Why it works:** "Our growth patterns were very consistent. I think that was a key to sustaining growth. At the very beginning, William set himself a target of ten new clients each week and we follow that to this day." - Milena Byrne, co-founder, Platinum Pilates

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