First retains Mini’s classic chic

There it stood: a creamy white Mini with black wheel arches. At first glance, you couldn’t tell that this was the new entry-level model of the range, the Mini First, until you noticed a discreet First sign on the B pillar near the door handle.

21st November, 2009

There it stood: a creamy white Mini with black wheel arches. At first glance, you couldn’t tell that this was the new entry-level model of the range, the Mini First, until you noticed a discreet First sign on the B pillar near the door handle.

In these cash-strapped times, people want to save money wherever they can, but not necessarily advertise the fact. So the visual appeal of the Mini, its essential ‘chic’,...

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